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When social media and content marketing are the two most well-liked forms of website marketing, there are several other tactics you can try. Paid advertising—or pay-per-click (PPC) ads—are one common form of digital marketing that works by inserting your advertisings directly in search results on important platforms, just like Google. This kind of marketing can be an affordable and effective way to drive targeted traffic and encourage click-throughs on your own website or product pages.
Another type of digital marketing is email segmentation, which usually uses the info you have on your existing prospect base to deliver personalized emails that are much more likely to push action. For instance , if a client abandoned their particular shopping cart in your website, you can send these people a discount code or discount to help take them back to the website.
Lastly, social internet marketing is a vital tool that allows you to promote your products and services for the sites where your target audience consumes most of their very own time. For instance , a recent LinkedIn campaign by GoDaddy Down under encouraged possible customers to sign up because of their web hosting service by making use of an educational video.